A fluid processing distributor needed to update 650 outdated product pages with richer, SEO-optimized content but lacked the resources for manual content creation. Using AI-driven automation, we streamlined the process—extracting data, generating structured descriptions, and ensuring accuracy through client reviews. The result? Faster content production, improved search visibility, and a 146.5% increase in page views.
% increase for AI-optimized pages
% decrease for non-optimzed pages
minutes to create each AI-optimized page
A fluid processing distributor with outdated product pages needed a scalable solution to enhance product descriptions, improve SEO, and drive engagement. The goal was to automate content generation using AI while ensuring accuracy and brand consistency.
We designed an AI-powered workflow using Make.com to extract product data from manufacturer websites and spec sheets. The automation used Scraptio.com to pull relevant product details, PDF.co to extract structured data from spec sheets, and Claude AI to generate enriched product descriptions following a detailed template. Google Sheets acted as the central database to trigger and manage the automation.
Client approval was essential to maintain product accuracy. A structured workflow was implemented where all AI-generated content was reviewed by the client's subject matter experts. This ensured that the final content met industry standards and reflected accurate product details before publication.
Using our custom automation in Make.com, enriched product pages were generated in under two minutes per page. The AI-generated drafts were reviewed, edited where necessary, and uploaded to the client’s website. As part of this pilot program, over 330 product pages were successfully enhanced and launched.
The updated product pages saw a 146.5% increase in page views year over year, compared to a 0.51% decline on pages that were not optimized with AI. By improving content depth, structure, and SEO performance, the client saw greater engagement and improved discoverability for their products.
This project not only transformed a massive manual effort into a streamlined AI-driven process but also demonstrated the scalability of AI automation for content creation.
The success of this initiative validated AI’s role in enhancing product pages allowing us to all their product pages.
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